L-R: Ms. Aya Castillo, Product Marketing Manager, ASSA ABLOY Philippines Inc.; Ms. Rosemarie Bosch Ong, Senior Executive Vice President and Chief Operating Officer, Wilcon Depot; Ms. Iza Calzado, #MySmartYaleHome Ambassador; Mr. Carl Lim, President, Chief Executive Officer, Chief Operating Officer, Limson Marketing Inc.; Mr. Jonathan Kwong, Director and General Manager, ASSA ABLOY Philippines Inc.
The future of home security continues its journey at Wilcon Depot Balintawak as Yale Philippines brings the second leg of its Smart Yale Home Pop-up Booth experiential showcase to one of the country’s key destinations for builders, designers, and homeowners. Wilcon Depot Balintawak serves as the premier venue for this stop, celebrating progress toward future-ready living alongside brand ambassador Iza Calzado. With over 100 branches nationwide, Wilcon Depot continues to champion “Building Big Ideas” by bringing together home improvement and smart security to meet the growing demand for homes that are not only well-designed and functional but also safe, convenient, and ready for modern lifestyles.
Running until the end of June, the immersive experience brings to life the theme “Unlock Real Life Security. Upgrade to a Smart Yale Home,” inviting smart living enthusiasts to discover how connected security solutions can seamlessly fit into modern Filipino lifestyles, bringing greater convenience, confidence, and peace of mind to everyday living.
Opening the program, Mr. Jonathan Kwong, ASSA ABLOY Philippines Director and General Manager, highlighted the stellar momentum of the Smart Yale Home Pop-up Booth. “Fresh from a successful campaign kick-off in May, we’re pleased to continue building momentum for our Smart Yale Home Pop-up booth through partnerships like this,” Jonathan shared, noting the growing enthusiasm among Filipino homeowners for connected, lifestyle-driven home solutions. “The strong response we received reaffirmed the growing interest in smarter, more connected home security solutions, and we're excited to continue that conversation.” He added that with Yale Smart Locks now accessible in all Wilcon Depot stores nationwide, the brand looks forward to helping more Filipinos discover the benefits of smarter and more secure living.
The future of home security continues its journey at Wilcon Depot Balintawak as Yale Philippines brings the second leg of its Smart Yale Home Pop-up Booth experiential showcase to one of the country’s key destinations for builders, designers, and homeowners. Wilcon Depot Balintawak serves as the premier venue for this stop, celebrating progress toward future-ready living alongside brand ambassador Iza Calzado. With over 100 branches nationwide, Wilcon Depot continues to champion “Building Big Ideas” by bringing together home improvement and smart security to meet the growing demand for homes that are not only well-designed and functional but also safe, convenient, and ready for modern lifestyles.
Running until the end of June, the immersive experience brings to life the theme “Unlock Real Life Security. Upgrade to a Smart Yale Home,” inviting smart living enthusiasts to discover how connected security solutions can seamlessly fit into modern Filipino lifestyles, bringing greater convenience, confidence, and peace of mind to everyday living.
Opening the program, Mr. Jonathan Kwong, ASSA ABLOY Philippines Director and General Manager, highlighted the stellar momentum of the Smart Yale Home Pop-up Booth. “Fresh from a successful campaign kick-off in May, we’re pleased to continue building momentum for our Smart Yale Home Pop-up booth through partnerships like this,” Jonathan shared, noting the growing enthusiasm among Filipino homeowners for connected, lifestyle-driven home solutions. “The strong response we received reaffirmed the growing interest in smarter, more connected home security solutions, and we're excited to continue that conversation.” He added that with Yale Smart Locks now accessible in all Wilcon Depot stores nationwide, the brand looks forward to helping more Filipinos discover the benefits of smarter and more secure living.
Mr. Jonathan Kwong, Director and General Manager, ASSA ABLOY Philippines Inc.
Mr. Jonathan Kwong, Director and General Manager, ASSA ABLOY Philippines Inc. with #MySmartYaleHome Ambassador Ms. Iza Calzado
#MySmartYaleHome Ambassador Ms. Iza Calzado with the ASSA ABLOY Philippines Inc. Team
Ms. Rosemarie Bosch Ong, Wilcon Depot Senior Executive Vice President and Chief Operating Officer, expressed Wilcon Depot’s excitement in supporting Yale and its latest smart home innovations, showcasing how these solutions align with the evolving needs of modern Filipino families. She noted that lifestyle priorities are shifting, with homeowners now looking far beyond durability and design alone. “They are also prioritizing convenience, connectivity, and security," Rose emphasized. "Smart home solutions like Yale's latest innovations reflect this shift—offering protection that is intuitive, reliable, and seamlessly integrated into everyday life.”
Ms. Rosemarie Bosch Ong, Senior Executive Vice President and COO of Wilcon Depot
Ms. Rosemarie Bosch Ong, Wilcon Depot Senior Executive Vice President and Chief Operating Officer, expressed Wilcon Depot’s excitement in supporting Yale and its latest smart home innovations, showcasing how these solutions align with the evolving needs of modern Filipino families. She noted that lifestyle priorities are shifting, with homeowners now looking far beyond durability and design alone. “They are also prioritizing convenience, connectivity, and security," Rose emphasized. "Smart home solutions like Yale's latest innovations reflect this shift—offering protection that is intuitive, reliable, and seamlessly integrated into everyday life.”
Ms. Rosemarie Bosch Ong, Senior Executive Vice President and COO of Wilcon Depot
Ms. Iza Calzado with ASSA ABLOY Philippines Inc., Limson Marketing Inc.,
and Wilcon Depot teams.
and Wilcon Depot teams.
The Experiential “Unlocking the Door” Booth Opening
The centerpiece of the event was the highly experiential, ceremonial opening of the Smart Yale Home Pop-up Booth, led by Ms. Aya Castillo, Product Marketing Manager of ASSA ABLOY Philippines, alongside the afternoon's charismatic host, MYX VJ Ozzie Llige. Instead of a traditional ribbon-cutting, the event unfolded like an interactive home visit. Standing at the booth's main entrance, Aya demonstrated the advanced FaceScan feature on the flagship Yale Luna Elite+ smart lock, seamlessly unlocking the door with just a glance before she and Ozzie entered the smart home living room area.
Moments later, the Yale Luna Elite+ integrated built-in doorbell chimed as the event’s first "visitors"—Mr. Jonathan Kwong, Ms. Rosemarie Bosch Ong, and Mr. Carl Lim, President, Chief Executive Officer, and Chief Operating Officer of Limson Marketing Inc.—rang the bell and were warmly welcomed inside. Stepping through the front door and into the cozy living space, they symbolically "unlocked the door" to a more connected lifestyle. But the surprises didn't stop there. A second friendly chime from the Yale Luna Elite+ echoed through the smart home booth announcing the final, star-studded guest of the afternoon: actress, host, entrepreneur, devoted mom, and #MySmartYaleHome Ambassador Ms. Iza Calzado. Joining the team inside the living space, Iza beautifully reinforced the idea that smart security can be both stylishly modern and effortlessly part of a warm, welcoming home.
The experiential “unlocking the door” ceremonial opening of the Smart Yale Home Pop-up booth at Wilcon Depot Balintawak joined by #MySmartYaleHome Ambassador Ms. Iza Calzado
The Smart Lock in Focus: Yale Luna Elite+
As the undisputed showstopper of this experiential smart home showcase, the Yale Luna Elite+ was given a grand spotlight right at the threshold, proving why it serves as the ultimate modern home upgrade. Described as a masterpiece of industrial art with smart technology working quietly inside, the flagship lock boasts seven versatile access options, making the daily struggle of fumbling for house keys a thing of the past.
The Smart Lock in Focus: Yale Luna Elite+
As the undisputed showstopper of this experiential smart home showcase, the Yale Luna Elite+ was given a grand spotlight right at the threshold, proving why it serves as the ultimate modern home upgrade. Described as a masterpiece of industrial art with smart technology working quietly inside, the flagship lock boasts seven versatile access options, making the daily struggle of fumbling for house keys a thing of the past.
Yale Luna Elite+
During the interactive tour, Iza explored the lock's most futuristic features, including its built-in radar that detects an arriving homeowner from a meter away, instantly activating an ultra-fast 3D face recognition scan for a seamless, glance-and-go entry. She was particularly enchanted by the touchless PalmScan feature—a unique "#giveme5" experience where users simply hover their hand to scan their distinct vein pattern.
During the interactive tour, Iza explored the lock's most futuristic features, including its built-in radar that detects an arriving homeowner from a meter away, instantly activating an ultra-fast 3D face recognition scan for a seamless, glance-and-go entry. She was particularly enchanted by the touchless PalmScan feature—a unique "#giveme5" experience where users simply hover their hand to scan their distinct vein pattern.
Ms. Iza Calzado having one of the #giveme5 experiences
with the Yale Luna Elite+’s PalmScan feature.
The conversation then shifted to seamless smart home integration as tech expert and Pinoy Metro Geek founder Ian Fuentes joined them in the living area. Highlighting how connected living can flawlessly elevate everyday routines through the flagship lock's ecosystem, Fuentes shared, “With the Yale Home App, your phone is your command center. Home is wherever you are, because you’re always connected,” emphasizing how today’s smart security is designed to bring more ease, freedom, and flow into modern living.
with the Yale Luna Elite+’s PalmScan feature.
The conversation then shifted to seamless smart home integration as tech expert and Pinoy Metro Geek founder Ian Fuentes joined them in the living area. Highlighting how connected living can flawlessly elevate everyday routines through the flagship lock's ecosystem, Fuentes shared, “With the Yale Home App, your phone is your command center. Home is wherever you are, because you’re always connected,” emphasizing how today’s smart security is designed to bring more ease, freedom, and flow into modern living.
Mr. Ian Fuentes, tech expert and founder of Pinoy Metro Geek, explains the ease of connected living with Yale’s smart security solutions.
Connecting this seamless tech experience back to her busy everyday rhythm as a working mom, Iza shared how this effortless, touchless entry fits beautifully into a wellness-driven lifestyle. “You know how much I love working out and being outdoors in my garden," Iza noted. "When I get back inside, my hands are usually full with my dumbbells, towel, yoga mat, and water bottle. Home is really my safe space—it’s where I unwind and recharge. So having a lock like this just makes things easier; I don’t have to fumble for keys just to get inside the house.”
Beyond its touchless entrance options and app integration, the Yale Luna Elite+ functions like a personal concierge for the front door. The interior side features a crystal-clear 4.7-inch electronic screen paired with two-way audio, allowing family members to instantly see and speak with anyone outside. Combined with an automatic Welcome Light that greets you at the end of a long day, a built-in sensor that captures photos of motion before a guest even reaches the porch, and a robust Smart Dual-Battery System for round-the-clock operation, the lock elegantly redefines home security as an intuitive gesture of hospitality.
Connecting this seamless tech experience back to her busy everyday rhythm as a working mom, Iza shared how this effortless, touchless entry fits beautifully into a wellness-driven lifestyle. “You know how much I love working out and being outdoors in my garden," Iza noted. "When I get back inside, my hands are usually full with my dumbbells, towel, yoga mat, and water bottle. Home is really my safe space—it’s where I unwind and recharge. So having a lock like this just makes things easier; I don’t have to fumble for keys just to get inside the house.”
Beyond its touchless entrance options and app integration, the Yale Luna Elite+ functions like a personal concierge for the front door. The interior side features a crystal-clear 4.7-inch electronic screen paired with two-way audio, allowing family members to instantly see and speak with anyone outside. Combined with an automatic Welcome Light that greets you at the end of a long day, a built-in sensor that captures photos of motion before a guest even reaches the porch, and a robust Smart Dual-Battery System for round-the-clock operation, the lock elegantly redefines home security as an intuitive gesture of hospitality.
Exploring the Smart Yale Home: From Everyday Spaces to Private Sanctuaries
Moving past the living room, Aya and Iza explored the other doors within the booth, showcasing how smart technology adapts beautifully to every room in the house. Iza tested the everyday convenience of the Yale Uno smart lock—a sleek, premium black entry point featuring a fingerprint sensor resting naturally under the thumb for single-motion unlocking. She also marveled at the compact Yale YDL325 Series, available in bold square or classic circle profiles, designed specifically for interior spaces like home offices or walk-in closets with an easy plug-and-play, no-drill installation.
Yale Uno, Yale YDL325C, and Yale YDL325S
Yale Uno, Yale YDL325 Series, and Yale Luna Elite+
Ms. Aya Castillo explains the functionality as Ms. Iza Calzado tries the Yale Uno
Ms. Iza Calzado tries the fingerprint unlocking feature of the Yale YDL325C
Ms. Iza Calzado with the Yale Uno, Yale YDL325 Series, and Yale Luna Elite+
at the Smart Yale Home Pop-up booth
The immersive tour then guided the guests to the cozy bedroom layout where the focus shifted to safeguarding life's most meaningful treasures. Here, they explored the Yale Solis Safe Series, motorized steel safes meticulously engineered with advanced fingerprint access and built-in LED lighting to blend effortlessly into modern spaces like high-end furniture. Iza sampled various sizes, noting how the bedside-friendly 230L perfectly fits travel kits and family photo hard drives, while the 560L flagship behaves like a motorized master archive. "With everything we juggle as parents, you just want to check it off your mind," Iza shared, reflecting on the deep peace of mind the safes offer to busy family life. "I don’t want to overthink if the passports are safe or where I put my watch. I’m assured that everything is protected.”
Ms. Iza Calzado with the Yale Uno, Yale YDL325 Series, and Yale Luna Elite+
at the Smart Yale Home Pop-up booth
The immersive tour then guided the guests to the cozy bedroom layout where the focus shifted to safeguarding life's most meaningful treasures. Here, they explored the Yale Solis Safe Series, motorized steel safes meticulously engineered with advanced fingerprint access and built-in LED lighting to blend effortlessly into modern spaces like high-end furniture. Iza sampled various sizes, noting how the bedside-friendly 230L perfectly fits travel kits and family photo hard drives, while the 560L flagship behaves like a motorized master archive. "With everything we juggle as parents, you just want to check it off your mind," Iza shared, reflecting on the deep peace of mind the safes offer to busy family life. "I don’t want to overthink if the passports are safe or where I put my watch. I’m assured that everything is protected.”
Yale Solis Safes
Ms. Iza Calzado unlocks a Yale Solis 560 safe with the fingerprint feature
Ms. Iza Calzado with the Yale Solis Safes and Yale Zuri at the Smart Yale Home Pop-up booth
The event also marked the official debut of the Yale Zuri smart lock—the premium new addition specifically spotlighted for this leg of the tour. Flaunting a sophisticated silver trimming finish that instantly upgrades any entryway, the Zuri bridges practical daily utility with striking minimalist design. It pairs a natural-grip fingerprint sensor on a traditional lever handle with full Yale Home App control, PIN, and RFID options. Built for everyday household peace of mind, the Zuri also boasts intuitive voice guidance for zero-effort setup, a protective fake PIN feature, and built-in damage and break-in alarms.
The event also marked the official debut of the Yale Zuri smart lock—the premium new addition specifically spotlighted for this leg of the tour. Flaunting a sophisticated silver trimming finish that instantly upgrades any entryway, the Zuri bridges practical daily utility with striking minimalist design. It pairs a natural-grip fingerprint sensor on a traditional lever handle with full Yale Home App control, PIN, and RFID options. Built for everyday household peace of mind, the Zuri also boasts intuitive voice guidance for zero-effort setup, a protective fake PIN feature, and built-in damage and break-in alarms.
Yale Zuri
Ms. Iza Calzado checks the Yale Zuri’s features
Delivering Global Innovation to Filipino Homes
Closing the event, Mr. Carl Lim, President, Chief Executive Officer, and Chief Operating Officer of Limson Marketing Inc., highlighted how strategic collaboration continues to drive the adoption of smart home innovations among Filipino consumers. He emphasized Limson Marketing’s vital role in bridging world-class technology with local households. “Our commitment is to ensure that ASSA ABLOY’s world-class innovations are seamlessly delivered to Wilcon Depot’s massive nationwide network, and ultimately, into the hands of Filipino homeowners who deserve the very best,” Carl stated.
Ms. Iza Calzado checks the Yale Zuri’s features
Delivering Global Innovation to Filipino Homes
Closing the event, Mr. Carl Lim, President, Chief Executive Officer, and Chief Operating Officer of Limson Marketing Inc., highlighted how strategic collaboration continues to drive the adoption of smart home innovations among Filipino consumers. He emphasized Limson Marketing’s vital role in bridging world-class technology with local households. “Our commitment is to ensure that ASSA ABLOY’s world-class innovations are seamlessly delivered to Wilcon Depot’s massive nationwide network, and ultimately, into the hands of Filipino homeowners who deserve the very best,” Carl stated.
Mr. Carl Lim, President, CEO and COO of Limson Marketing Inc.
Ms. Iza Calzado with Limson Marketing Inc. Team
Carl expressed immense pride in partnering with ASSA ABLOY and Wilcon Depot to ensure that intuitive, future-ready home protection becomes widely accessible to customers across the country.
Unbeatable Introductory Deals & Festive Perks
To celebrate this second leg and make premium smart security fully accessible, ASSA ABLOY Philippines, Limson Marketing Inc., and Wilcon Depot are rolling out exclusive introductory discounts* of up to 35% off on the newest Yale smart locks throughout June across all Wilcon Depot branches nationwide:
Yale Luna Elite+: Available at a special introductory price of ₱55,243.50 (down from ₱84,990), uniquely bundled with a complimentary Yale Smart Video Doorbell and Chime.
Yale Zuri: Open for exclusive pre-order via Limson Marketing stores nationwide for just ₱19,500 (down from ₱27,990).
Yale Uno: Offered at a sleek promotional price of ₱12,743 (down from ₱16,990).
Yale YDL325 Series: Available for just ₱7,992 (down from ₱9,990) to smarten up interior doors.
Yale Solis Safe Series: Starting at an accessible ₱11,192 for the 230L model, ₱11,592 for the 250 nightstand model, ₱13,192 for the 400 vault, and ₱15,992 for the flagship 560 fortress safe.
Trusted Every Day: Unlock Real Life Security. Upgrade to a Smart Yale Home
Carl expressed immense pride in partnering with ASSA ABLOY and Wilcon Depot to ensure that intuitive, future-ready home protection becomes widely accessible to customers across the country.
Unbeatable Introductory Deals & Festive Perks
To celebrate this second leg and make premium smart security fully accessible, ASSA ABLOY Philippines, Limson Marketing Inc., and Wilcon Depot are rolling out exclusive introductory discounts* of up to 35% off on the newest Yale smart locks throughout June across all Wilcon Depot branches nationwide:
Yale Luna Elite+: Available at a special introductory price of ₱55,243.50 (down from ₱84,990), uniquely bundled with a complimentary Yale Smart Video Doorbell and Chime.
Yale Zuri: Open for exclusive pre-order via Limson Marketing stores nationwide for just ₱19,500 (down from ₱27,990).
Yale Uno: Offered at a sleek promotional price of ₱12,743 (down from ₱16,990).
Yale YDL325 Series: Available for just ₱7,992 (down from ₱9,990) to smarten up interior doors.
Yale Solis Safe Series: Starting at an accessible ₱11,192 for the 230L model, ₱11,592 for the 250 nightstand model, ₱13,192 for the 400 vault, and ₱15,992 for the flagship 560 fortress safe.
Trusted Every Day: Unlock Real Life Security. Upgrade to a Smart Yale Home
This June, take the next effortless step toward smarter living with Yale’s latest innovations. Designed to fit seamlessly into everyday routines, Yale’s smart security solutions perfectly combine convenience, reliability, and effortless confidence. Visit the Smart Yale Home Pop-up Booth at Wilcon Depot Balintawak to experience a brand that has been Trusted Every Day for over 180 years.
Want to unlock the latest trends? No fumbling for keys required—just tap and follow Yale Home Philippines on social media to stay connected with the newest smart home updates:
Facebook: www.facebook.com/yalehomephilippines
Instagram: @yalehomephilippines
TikTok: @yalehomephilippines
Lock in the best home improvement ideas and exclusive deals by following Wilcon Depot on:
Facebook: www.facebook.com/WilconDepot.PH
Instagram: @wilcondepot.ph
TikTok: @wilcondepot.ph
Share your Smart Yale Home moments and join the conversation online using the official event hashtags: #YaleHomePhilippines #TrustedEveryDay #MySmartYaleHome #ASSAABLOYPH #WilconDepot
* DTI Fair Trade Permit No. FTEB-258986 Series of 2026
Want to unlock the latest trends? No fumbling for keys required—just tap and follow Yale Home Philippines on social media to stay connected with the newest smart home updates:
Facebook: www.facebook.com/yalehomephilippines
Instagram: @yalehomephilippines
TikTok: @yalehomephilippines
Lock in the best home improvement ideas and exclusive deals by following Wilcon Depot on:
Facebook: www.facebook.com/WilconDepot.PH
Instagram: @wilcondepot.ph
TikTok: @wilcondepot.ph
Share your Smart Yale Home moments and join the conversation online using the official event hashtags: #YaleHomePhilippines #TrustedEveryDay #MySmartYaleHome #ASSAABLOYPH #WilconDepot
* DTI Fair Trade Permit No. FTEB-258986 Series of 2026
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