For many Filipinos, Korea begins as a dream destination. For others, it is already a place filled with memories. But whether it is your first trip to Korea or your next one, there is always something new to discover.
Tara sa Korea! will take place on October 3–4, 2026 (Saturday and Sunday), at the SM Megamall Mega Fashion Hall. The two-day event will bring together practical travel information, trusted travel partners, immersive Korean experiences, and other fun activities to help Filipinos plan their next Korea adventure.
It always starts with a simple thought: “Gusto kong pumunta sa Korea.” But between dreaming about the trip and actually booking one are many questions about visas, finances, flights, travel packages, and what to expect upon arrival.
Tara sa Korea! Brings these essentials together in one experiential event- helping Filipinos move from “Gusto kong pumunta sa Korea” to “Tara, Korea na!” while inspiring those who have already visited to say: “Babalik ako ulit sa Korea!” The event aims to turn uncertainty into confidence and help Filipinos say: “Ready na akong bumiyahe sa Korea!”
Through three experience zones—PREPARE, DEPART, and ARRIVE—visitors can explore the stages of planning a trip to Korea while gaining the information and inspiration they need to make their travel plans a reality and make their journey more exciting.
ZONE 1: PREPARE
Start your Korea trip with confidence.
The journey begins with preparation. Visitors can learn more about the requirements and process involved in securing a Korean visa with the Korea Visa Application Center (KVAC). As the participating bank partner, BDO will help turn Korea travel plans into reality through financial guidance, travel-related advice, exclusive discounts, cashback offers, and a Fly Now, Pay Later facility with 0% installments for up to three months at participating travel partners, making every Korea trip more affordable and convenient.
ZONE 2: DEPART
Find the travel options that fit you.
Once the essentials are covered, travelers can explore their options for getting to Korea. Participating airlines and travel agencies are listed in the DEPART zone, where they showcase travel products and packages, along with tips to help visitors plan a trip that fits their budget, interests, and travel style.
Whether traveling solo, as a couple, with friends, or with family, there is always another destination to discover, another season to experience, another dish to savor, and another story waiting to unfold in Korea.
ZONE 3: ARRIVE
Experience Korea before you even leave.
The Korea experience does not have to begin at the airport. In the ARRIVE zone, visitors can get a glimpse of what awaits them in Korea. Guests can savor Korean snacks at the K Food Truck, explore quality beauty products by Kolmar Healthcare Philippines, and immerse themselves in Korean culture through traditional DIY craft activities presented by the Korean Cultural Center, which they can take home as a keepsake.
For those who have never been to Korea, these experiences offer a peek at what their first trip could be. For those who have already visited, this can spark ideas for what to discover next.
The goal is simple: make that Korea trip happen.
Adding a personal perspective to the travel experience, Tara sa Korea! will also feature celebrity guests who will share their own Korea travel stories, memories, and recommendations.
On Day 1, actress Francine Diaz will take the stage for a special performance and share her experiences in Korea, including memorable moments and insights from her recent project, Kumusta. Her stories will give visitors a glimpse into what makes traveling to Korea more than just a destination; it becomes a collection of memories to bring home.
On Day 2, Melai Cantiveros Francisco, the current Honorary Ambassador for Korea Family Tourism in the Philippines, will share unforgettable experiences from her recent trips to Korea, favorite family memories, and travel tips for Filipino travelers. Known for her warm, relatable personality, Melai will share her perspective on discovering Korea, especially for families and travelers looking to create meaningful experiences together.
Your Korea journey starts here
For those who have been saving Korea on their travel bucket list, Tara sa Korea! offers an opportunity to move beyond simply dreaming about the trip, and to those who have already been, it offers inspiration to go beyond the familiar and discover something new.
All it takes to turn “Gusto kong pumunta sa Korea” into “Tara, Korea na!” is having the right information, the right partners, and a little inspiration to get started. The event invites Filipinos to take that step and start planning the Korea trip they have been waiting for or revisit the country to discover more. TARA SA KOREA!
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