METRO MANILA, Philippines - The gaming industry is still growing, bringing bigger opportunities for deeper collaborations and opportunities. WP/Gaming and DMAP DigiConX are addressing that growth head-on with a two-part learning series designed to get brand professionals, marketers, and industry stakeholders up to speed on one of the most powerful passion points in the market today.
Dubbed WP/Connect: Plug & Play, the learning series powered by Anker will be held at the RecRoom by Paperbug Studios located at WCC, Shaw Boulevard, Mandaluyong City. The first session will be on September 10, 2026 and the second will be on September 25, 2026. The sessions will feature veterans in the video game space and brand representatives who will be sharing their experiences through insightful panel discussions and Q&A sessions. This event also serves to prepare attendees for DigiCon 2026, organized by the Digital Marketing Association of the Philippines.
The name isn't just for show. It's the whole philosophy.
Plug — participants get “plugged” into the gaming industry through real conversations with the people who live and breathe it. Video game industry veterans and brand representatives will take the stage to share their firsthand experiences working in the industry. Expect candid insights on how the industry has grown, where it's heading, and why it remains one of the most consistent passion points among Filipino youth.
Play — because learning about gaming should feel like gaming. Each session includes hands-on games, interactive activities, and immersive executions designed to keep participants engaged and spark real ideas on how their brands can authentically connect with gaming communities.
Both sessions for WP/Connect: Plug & Play will feature a curated lineup of video game industry veterans and brand representatives who bring real experience to the table. The topics are grouped together to reflect the core focus of each session:
The name isn't just for show. It's the whole philosophy.
Plug — participants get “plugged” into the gaming industry through real conversations with the people who live and breathe it. Video game industry veterans and brand representatives will take the stage to share their firsthand experiences working in the industry. Expect candid insights on how the industry has grown, where it's heading, and why it remains one of the most consistent passion points among Filipino youth.
Play — because learning about gaming should feel like gaming. Each session includes hands-on games, interactive activities, and immersive executions designed to keep participants engaged and spark real ideas on how their brands can authentically connect with gaming communities.
Both sessions for WP/Connect: Plug & Play will feature a curated lineup of video game industry veterans and brand representatives who bring real experience to the table. The topics are grouped together to reflect the core focus of each session:
Session 1, September 10, 2026: BUILT TOGETHER
The first session will focus on communities in and around the gaming industry and how these groups exist within the bigger ecosystem of gaming. The session will look at community building, industry collaboration, and shared responsibility, including how brands and organizations can contribute to gaming culture beyond one-off campaigns and how the industry can work - and build - together to create healthier and more responsible spaces for players.
Session 2, September 25, 2026: MADE TOGETHER
Made Together continues the conversations started from Session 1 and moves into the creator space and how the communities they create mesh with other culture communities that allow for brands the opportunity for better, well thought out collaborations.
The session explores how gaming creators build audiences and influence, how brands can work with creators in ways that are genuine and authentic to their communities, and why the strongest partnerships are developed with creators rather than simply through them.
“We’re excited to be working with DMAP as their gaming industry experts to continue our mission of building information bridges for gaming and business, filling the gaps, and making sure everyone is aware of the potential and opportunities in gaming. We’re excited for the possibilities that we can explore and create with DMAP,” said Mr. Benson Te, CEO of WP/Gaming.
Ms. Shayne Madamba, DigiCon 2026 Co-chair for the Digital Marketing Association of the Philippines, shared her thoughts on the upcoming learning sessions: "This partnership with WP/Gaming is a first of its kind for DigiCon. It stands as a major, tangible demonstration of our commitment to true interoperability—proving that when we bridge the diverse sectors of our industry, the whole becomes so much stronger than its individual parts."
WP/Connect: Plug & Play is built for marketers, brand managers, and business leaders who know that gaming is a space worth paying attention to and want a practical, experience-driven way to understand how to move in it. Whether your brand has never touched gaming or you're looking to deepen an existing strategy, this series meets you where you are.
Registration for WP/Connect: Plug & Play is free and now open for both Session 1 and Session 2. Attendance is limited, so RSVP now!
DigiConX 2026 will be held at the Grand Ballroom of the Manila Marriott Hotel on October 15-16, 2026 featuring the Philippines’ premiere innovators, marketers, and tech leaders. Tickets are now on sale via their website. More information about the event can be found on the DMAP DigiCon Facebook page and their website.
For more information, check out the WP/Gaming Facebook page and website as well as the Digital Marketing Association of the Philippines Facebook page and website.
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