MANILA, Philippines— The Travel Madness Expo (TME) returns from July 10 to 12 at Halls 1 to 4 of the SMX Convention Center Manila, inviting Filipinos to discover destinations with greater purpose through exclusive travel deals, expanded airline and tourism partnerships, and curated experiences that celebrate the culture of travel beyond simply booking the next trip.
Now in its continuing run since launching in 2012, the three-day expo has grown into one of the country's leading travel trade events, serving as a face-to-face marketplace where travelers can connect directly with airlines, tourism boards, accredited travel agencies, hospitality providers, and financial institutions for exclusive travel offers and expert planning assistance.
The travel expo held during a traditionally slower period for travel, also aims to encourage Filipinos to look beyond the usual holiday and summer travel seasons by discovering destinations that can be enjoyed year-round. By bringing together key players across the tourism industry under one roof, the expo seeks to sustain travel momentum beyond peak periods, strengthen the resilience of domestic tourism, and reinforce the Philippines' position as a vibrant, all-season destination offering meaningful travel experiences throughout the year.
Malaysia Airlines joins this year's event as the Official Airline Partner, while Philippine Airlines serves as the National Airline Partner, underscoring the expo's continued focus on strengthening both international connectivity and domestic travel opportunities.
The Department of Tourism's "Discover More to Love" campaign will also be featured throughout the event, reinforcing efforts to promote both established attractions and emerging destinations across the Philippines.
On the international front, Travel Madness Expo 2026 welcomes new participating destinations including Georgia, Czech Tourism, and Papua New Guinea, alongside returning exhibitors from Japan, South Korea, Taiwan, Hong Kong, Malaysia, and Guam.
This year's exhibitors lineup (179 exhibitors) mirrors the changing priorities of Filipino travelers. While millennials and families continue to account for a significant share of regional and international travel, younger travelers are increasingly drawn to experience-driven and cultural itineraries. Retirees also remain an important market for long-haul leisure travel and organized tours.
TME 2026 carries the theme "Where Every Journey Tells a Story — From Madness to Memories," with the sub-theme "The Great Revenge Travel Revival and a New Era of Globetrotting Confidence." Together, they reflect the evolving mindset of today's travelers, who are moving beyond post-pandemic "revenge travel" toward more intentional, experience-driven journeys centered on cultural discovery, meaningful connections, and thoughtful travel planning.
"When you walk onto the expo floor, you are engaging directly with airlines, tourism boards, and accredited travel partners offering one-of-a-kind and hard to resist exclusive packages and curated itineraries," said Ms. Paz Alberto, Chairperson of this year's TME.
Alberto said, "many of the bundled travel deals, coordinated group packages, and promotional fares available during the expo are often unavailable through standard online booking platforms. She also emphasized the continued value of accredited travel agencies, particularly for travelers planning complex itineraries, multi-country vacations, or group tours, where professional guidance and post-booking assistance remain essential."
"The event brings together both outbound and inbound tourism stakeholders to strengthen industry collaboration while giving Filipino travelers more opportunities to discover destinations through trusted travel partners," Alberto added.
"When Filipinos travel abroad, they become part of a broader cultural exchange. At the same time, we continue to welcome international partners who help strengthen tourism ties and economic activity between destinations," Alberto further explained.
By bringing airlines, tourism boards, travel agencies, hospitality providers, and financial institutions under one roof, organizers hope this year's Travel Madness Expo will make travel planning more accessible while strengthening connections between Filipino travelers and destinations across the Philippines and around the world.
The travel event opens at 11:00 a.m. on Friday, July 10, and continues through Sunday, July 12. Tickets are priced at P100 for the general public and P70 for students, PWD and senor citizens.
Metrobank cardholders will receive free admission upon presentation of a valid Metrobank card and ID through a dedicated entry lane. They will also enjoy exclusive early access to the Travel Preview Sale from 9:00 a.m. to 11:00 a.m. on July 10, giving them first priority to selected domestic and international travel packages before the expo opens to the public. During the event, eligible Metrobank cardholders can also take advantage of the bank's "Book Now, Pay Later" program, allowing them to secure their travel bookings while paying at a later date.
For more information, event schedules, and exhibitor updates, visit the official Travel Madness Expo website at https://www.travelmadnessph.com/
or follow its official Facebook https://web.facebook.com/TravelMadnessPH
and Instagram https://www.instagram.com/travelmadnessph/
Travel Madness Expo 2026 is made possible through the support of its industry partners, led by Metrobank, Malaysia Airlines, and Philippine Airlines, together with Singapore Airlines, Qantas, Qatar Airways, Sunlight Air, the Embassy of the Czech Republic, Tourism Malaysia, the Hong Kong Tourism Board, The Taiwan Tourism Information Center, Duty Free Phils., City of Pasay, Arsenal Content Marketing, Amadeus, Sabre, PLDT and Nestle. Their participation reflects a shared commitment to expanding travel opportunities and inspiring Filipinos to explore destinations with greater confidence, purpose, and cultural appreciation.
On the other hand, Travel Madness Expo 2026 media partners are the following: Daily Tribune, Philippine Daily Inquirer, Manila Times, Negosentro and Asian Journal/Balikbayan.
About Travel Madness Expo (TME)
Launched in 2012, the Travel Madness Expo is one of the Philippines' premier travel trade events, bringing together airlines, hotels, tourism boards, accredited travel agencies, and travel service providers to offer competitive travel packages while supporting the growth of both domestic and international tourism.
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