Bianca Wong, Vice President and Head of the Feel Valued Tribe at Globe, shares a preview of GDay 2026 during the recent Blueprint by Globe, highlighting the “Love Overload” celebration and personalized experiences made Just For You.
For Globe, thanking loyal customers was never meant to fit into just one day, week or month. At the recent Blueprint by Globe, the company unveiled how it is taking this year’s 917 GDay beyond the annual September celebration. Through Love Overload, GDay becomes a starting point for more rewarding and personalized experiences that customers can enjoy throughout the year.
The celebration begins with GDay Gift, which gives loyal mobile and broadband customers a special surprise to unwrap through the GlobeOne app. G Raffle Rush also returns bigger this year, with weekly draws leading up to major prizes including a brand-new BYD electric vehicle and Avida properties.
GDay is also going nationwide through GDay Everywhere, bringing the festivities closer to customers across Luzon, Visayas and Mindanao. Customers can look forward to entertainment, games, surprises and special treats in GenSan, Cebu, Lucena, Cavite, Zamboanga and other areas, alongside activities at Globe Stores and Ayala Malls nationwide.
“GDay has always been our way of thanking customers for choosing and growing with Globe. With Love Overload, we want to take that appreciation beyond the celebration itself and create more rewarding moments throughout the year, whether through a surprise, a more relevant offer or simply making their everyday experience with us better,” said Darius Delgado, Globe Chief Commercial Officer.
For Globe, the bigger opportunity is to make the feeling of GDay last. Through GDay Everyday, Globe is carrying the spirit of its September celebration into the rest of the year, creating more moments of delight and ginhawa sa pang-araw-araw through rewarding, fun and personalized experiences.
That starts with making rewards easier to earn. Beginning this September, opted-in Globe Rewards customers can earn points from telco purchases and payments across more channels, including GlobeOne, GCash and participating suking sari-sari stores. These points can go toward telco promos as pantawid or lifestyle rewards, while customers without smartphones can also receive surprises through text as they continue to load.
Everyday fun is also getting an upgrade through an expanded Goken Zone, with skill-based games, missions and progressive challenges. New games will roll out throughout September alongside GlobeOne missions, giving customers more ways to play and unlock rewards beyond the GDay season.
Globe is also making it easier for customers to find offers that make sense for them. Through JUST FOR YOU, customers can discover deals and promos curated around their needs and usage, helping take some of the guesswork out of choosing what works for them.
These personalized offers are available to Globe Prepaid and TM customers across GlobeOne and other channels they already use, including GCash, Facebook and Instagram. Participating retailers can also access available offers through the Globe Benta retailer app or GCash, bringing more relevant choices closer to customers wherever they transact.
The same approach extends to the home. GFiber Prepaid customers can now access JUST FOR YOU through GlobeOne and GCash, with curated fiber promos based on their household connectivity needs and budget. Options include unlimited fiber starting at ₱99, as well as curated offers with speeds of up to 300 Mbps for households that may need more connectivity for online classes, work or particularly busy weeks. With no monthly recurring bill and no lock-in, GFiber Prepaid gives households greater flexibility to manage their internet spend depending on what they need at a given time.
917 GDay may begin with a celebration in September, but the appreciation does not end there. For Globe, every day is another opportunity to give customers something to look forward to, something that makes life a little easier, or simply something that makes them feel valued.
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