Big Bad Wolf Books Returns to the Philippines this June 23-July 3, 2023 in PICC Forum Tent

MANILA, Philippines - Big Bad Wolf Book Sale, is thrilled to announce its highly anticipated return to the Philippines after three years. Taking place from June 23 to July 3, 2023, at a brand new location, the picturesque PICC Forum Tent in Pasay, the Big Bad Wolf "Bad Does Good" Book Sale invites book lovers to dive into a literary adventure filled with 'UNBELIEVABLE' promotions, exclusive titles and a book shopping haven to enjoy. 

Best of all, entrance to the Book Sale is absolutely FREE!

UNBELIEVABLE Retail Experience
This year, to deliver an unforgettable experience for patrons, Big Bad Wolf Books will offer an 'UNBELIEVABLE' host of goodies that will wow customers with unbeatable prices on select books. Visitors can discover their favorite books at prices as low as PhP20, allowing them to stock up on an extensive range of genres without breaking the bank. What's more, new 'UNBELIEVABLE' titles will be released DAILY, enticing visitors to visit PICC Forum Tent every day to take advantage of these incredible offers.

"We are thrilled to be returning to the Philippines after three years," says Jacquline Ng, co-founder of Big Bad Wolf Book Sale. "Our return is a testament to the overwhelming support and passion for books that Filipinos have shown. We are bringing an unmatched collection of books at unbelievably affordable prices that will leave book lovers astounded. We are also very happy to again have the support of the Intellectual Property of the Philippines in our Book Sale this year."

To unlock these 'UNBELIEVABLE' promotions, visitors only need to scan and register for a FREE membership through the provided QR code prior to entering the Sale. And by registering, visitors will gain access to exclusive offers and deals when they checkout through the user-friendly web app.

"We're incredibly excited to host this year's Big Bad Wolf Book Sale at the PICC Forum Tent. It's such a beautiful venue that truly captures the imagination with its picturesque surroundings and inviting atmosphere," says Carolyn Chuaying, Big Bad Wolf's Philippine partner. "I also highly recommend that visitors scan to register for the best experience and to take advantage of all the available discounts and promotions."

Exciting Partnership
To further enhance the readers' experience, Big Bad Wolf is proud to announce the addition of the country's second largest private bank, Metropolitan Bank & Trust Co. (Metrobank), as its first and official bank partner. Visitors can expect special offers and discounts when using their Metrobank credit and debit cards during the event, making it even more rewarding to explore the vast collection of books 0% installment - For a minimum purchase of P3,000, Metrobank credit cardholders can avail of 0% installment for 3 months.

Metrobank Exclusive Payment Lanes - Metrobank cardholders will enjoy dedicated lanes during the Sale

Up to 10% cashback - Purchases of P5,000 with Metrobank credit cards can score up to 10% cashback..

Metrobank VIP Lounge-Qualified World, Platinum Mastercard and Travel Platinum Visa cardholders will have exclusive access to a special lounge where they can sit and spend time reading their latest book haul

"Metrobank is excited to be part of Big Bad Wolf's return to the Philippines after three years as its official bank partner. We believe in the power of literacy and the transformative impact of books. This tie-up allows us to inspire a reading culture among Filipinos that will help shape minds of the future," said Gail Male, Metrobank Senior Vice President and Cards, Personal Loans, and Digital Channels Head.

On top of this, Male said: "Metrobank cardholders are definitely in for a rewarding and seamless book shopping experience filled with discounts, cashback, and special offers."

Those who are interested in getting a Metrobank credit card can apply for one at the special booth located at the event or visit before the event to possibly enjoy the exclusive Metrobank benefits. Qualified applicants can get either zero annual fees or 120,000 welcome rewards points for select cards and amounts of accumulated spend.

So, mark your calendars for the Big Bad Wolf Book Sale, where over 2 million books await book lovers. The sale will run daily from June 23 to July 3, 2023 (10:00 AM to 1:00 AM), providing an extensive selection for visitors to explore. The new venue, the stunning PICC Forum Tent in Pasay, provides a beautiful backdrop for this literary extravaganza.

With 'UNBELIEVABLE' prices, exclusive titles, and an enchanting atmosphere, this event promises to be the ultimate destination for book enthusiasts and families alike.


BIG BAD WOLF BOOKS was founded in Malaysia in 2009 as the brainchild of BookXcess' [retail bookstore) Co-Founders Andrew Yap and Jacqueline Ng. More than a Book Sale, the World's

Biggest Book Sale is a global reading advocacy effort.

Since its inception, the Book Sale has evolved tremendously, going global and touring 37 cities in 15 countries, including Malaysia, such as Cambodia, Hong Kong, Indonesia, Myanmar, Pakistan, the Philippines, Sri Lanka, South Korea, Singapore, Thailand, Taiwan, the United Arab Emirates and most recently venturing into Africa setting foot in Tanzania and Kenya, with no plans to stop in making reading affordable for readers around the world.

The Sale offers books at amazing discounts as high as 95%! The mission is to cultivate reading habits worldwide and build a new generation of readers by making books more affordable and accessible to EVERYONE. 

The Big Bad Wolf Book Sale has always been on the mission to create a love for reading by making reading affordable, as books can inspire people to chase their dreams and empower them with knowledge. Books allow a person to see things from a completely different perspective.

Our low prices encourage customers to take a chance on new authors and genres they might never have read before. The more knowledge gained, the better equipped a person is to tackle any challenges they will ever face. 

For intrepid readers, no two Big Bad Wolf Book Sale visits are ever the same!

The Big Bad Wolf Book Sale offers a wide variety of genres such as science-fiction, thriller, literature, young adult, business, cookbooks, art and design, children's books and many other sought-after books to suit and serve everyone's taste buds to spread the joy of reading.

"Our Mission ...

~Changing the World, One Book at a Time ~

We want to make books accessible and affordable for everyone

and advocate that reading books can change people's lives and inspire them to dream big. To Create. To Inspire. To Empower."

Andrew Yap & Jacqueline Ng Founders of Big Bad Wolf Books




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