Art of the Sole: Lola Amour, Maki, and Jikamarie celebrate their music, artistry, and self-expression in newest Crocs campaign



Manila, August 19, 2024 – The worlds of music, fashion, and self-expression have converged in a new collaboration featuring some of the fastest rising musical artists in the Philippines as Lola Amour, Maki, and Jikamarie celebrate artistry and individuality as they team up with Crocs, the iconic footwear brand known for its commitment to individuality and comfort, to create a collection that embodies their unique styles and artistic visions.

“We’ve all heard their music – from Lola Amour’s ‘Raining in Manila’, the city pop song that makes you want to dance in the rain in the middle of the capital to self-love and growth anthems like Jikamarie’s ‘The Sun Is You’ and Maki’s ‘Dilaw.’ These songs not only capture the essence of each artist's journey but also embody the unique styles and creative visions that they bring to life,” said Franceska Flores, Marketing Head of Crocs Philippines. “Through this collaboration, we gave them free rein to translate their creativity and use the Classic Clogs and Jibbitz as their canvas for self-expression–pieces of art that we hope will resonate not only with their fans but for Filipinos yearning for that freedom to showcase their individuality and style.”

The partnership is part of Crocs’ ongoing collaboration with local artists–those who embody the brand’s “Come As You Are” ethos. Last year, the brand teamed up with digital artists and illustrators Jethro Olba, Soleil Ignacio, Kim Borja, Isabel Weber, and Carriel Veloso (Tyang Karyel).





Lola Amour brings their retro-yet-modern aesthetic with the Classic Clogs in Moss Green decorated with Jibbitz that encapsulate the fun of youth.


Lola Amour: Where retro meets modern


Lola Amour, known for their retro-infused sound and infectious energy, brings a nostalgic yet modern twist to the collection. Their design features bold, colorful patterns that evoke the playful spirit of their music. Their Classic Clog in Moss features Jibbitz reminiscent of school days, making friends, and finding yourself.

"We wanted to create something that not only looks cool but also feels like us," said the band. "These Crocs are all about having fun and expressing yourself, just like our music."





Jikamarie brings her trademark whimsy and eclectic style with her Classic Clogs in Dark Iris featuring Jibbitz that run the gamut of colors and textures


Jikamarie: A Burst of Color and Creativity

Jikamarie, the vibrant singer-songwriter known for her eclectic style and infectious positivity, brings a burst of color to the collection. Her classic clogs are a riot of furs, pearls, butterflies, set on a Classic Clog in Dark Iris, capturing the essence of her joyful, carefree approach to life and music. With her pair representing her favorite things, from music notes to smiley faces, Jikamarie's design is a celebration of creativity and individuality.

"I want people to feel happy and confident when they wear these Crocs," Jikamarie said. "They're all about embracing who you are and letting your true colors shine."





Maki brings nostalgia to the fore with his Classic Clogs in Tan decked in Jibbitz that represent his vibrant energy of young adulthood.


Maki: Memories of carefree youth

Known for songs that celebrate self-love, growth, and self-expression through art, Maki’s classic clogs represent the carefree-ness of youth, a continuation of what his smash hit “Dilaw” embodies. Through his Classic Clogs in Wheat and favorite charms such as bears, stars, and a video ko game controller, Maki captures the vibrant energy and optimism of young adulthood, inviting fans to embrace their true selves with confidence and joy.

“For me, art is a powerful tool for self-expression and connection. It’s about conveying emotions, telling stories, and creating something that resonates with others on a deeper level. Whether it's through music or fashion, art allows us to share a piece of who we are with the world,” said the crooner.


A Collaboration Beyond Fashion

Crocs is bringing bold simplicity to life with this season’s collection, giving you the opportunity to create looks that reflect your personality and unleash self-expression. By collaborating with Crocs, Lola Amour, Maki, and Jikamarie are encouraging their fans to embrace their individuality and wear their personalities on their feet.

“Crocs have long been a symbol of comfort and versatility, and this collaboration takes that concept to the next level by infusing it with the creativity and passion of three incredible artists. The collection is a reminder that fashion is not just about what you wear, but how you express yourself,” said Ms. Flores.

Watch the campaign video to be captivated and inspired by the musician’s masterpieces and find your own. Explore the artists’ curated Crocs collections, and shop the customized pairs at crocs.com.ph.

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