Content creator and lifestyle influencer Sharmaine Rodriguez is officially bringing her radiant energy to Hailey’s, the trusted name in Filipino personal care. As the newest face of the brand, Sharmaine is headlining the "Bright. Fresh. Confident." campaign, highlighting the launch of the highly anticipated Hailey’s Brightening Tawas Powder.
Sharmaine, known for her authentic and relatable content, perfectly embodies the Hailey’s mission: providing effective, high-quality, and affordable grooming solutions for every Filipino. Whether she’s on-the-go for a shoot or sharing lifestyle tips with her followers, Sharmaine relies on Hailey’s for all-day protection and confidence.
The Power of Pure Tawas Hailey’s continues to lead the market by offering 100% Pure Tawas, a multi-purpose essential that provides superior odor protection without the harsh chemicals found in traditional deodorants. With the introduction of the Brightening variant, users can now enjoy the dual benefit of staying fresh while gently improving skin tone.
A Variant for Every Need:
Brightening (New!): Infused with skin-loving ingredients to help brighten underarms while providing maximum protection.
Soft & Scented: A delicate fragrance for a light, floral feel throughout the day.
Mentholated: Provides an instant cooling sensation, perfect for the tropical Philippine heat.
Unscented: The classic choice for those with sensitive skin or who prefer no fragrance.
"I’ve always believed that confidence starts with feeling fresh," says Sharmaine Rodriguez. "Hailey’s has been a staple because it’s simple, natural, and it works. I’m so excited for everyone to try the new Brightening variant—it’s a game-changer!"
Affordable Quality for All Targeting Class C, D, and E consumers, Hailey’s remains committed to making hygiene accessible. Sharmaine’s partnership with Rhodesian Sales Corp. also extends to her roles as brand ambassador for Guyasteen and Kuchi Pearl, further solidifying her status as a champion for brands that celebrate natural beauty and wellness.
For more information about Hailey’s Tawas Powder and upcoming campaign activities, follow Hailey’s on social media or visit your nearest retail store.
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